Designing Desire

Overview

It’s hard to find recent examples of behavioral economics in advertising. We took five key concepts and showed how they are coming to life in campaigns from the last 18 months.

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Created By

MELISSA PEPERS

is a strategy consultant and futurist that helps businesses grow through the development of competitive business models and trend based activations.

JULIAN COLE

is a strategy consultant who works with brands and agencies to create world class integrated campaigns. 

DAVIS BALLARD

is a LA-based freelance strategist who moonlights as a music man at Rainbow Jeremy FM and Parang Recordings.