A formal training in strategy.
Giving you the skills to become a leader in strategy.
Teaching the BIG-T Strategy skillset.
Divided into two parts.
1) 8 modules cover the broad strategy skills.
2) 3 modules on the BIG-T skills are taught to ensure you make it to leadership roles.
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"Whether you're starting out in Planning or it's been your whole career, Julian's generous wealth of knowledge is invaluable stimulus. A treasure chest of principles, lessons and approaches that goes beyond the theory into actually helping us do our job better"
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It's an evolution of the T-Shaped Strategist.
T-Shaped have a broad understanding of strategy and are a specialist in one area e.g comms planning.
However T-Shaped does not ensure a leadership role. There's three extra skills needed for strategy leaders.
Diplomacy, Management and Selling Strategy.
The Academy covers all skills of the Strategist.
I was skeptical of signing up for yet another strategy group, but decided to join Julian's Planning Dirty Academy as part of a 2020 goal to change up my approach to planning and collaborate more regularly with other strategists. I have to say, I realized my ROI almost immediately.
The problem is the 'strategy skill' dilemma.
You're expected to improve your strategy skills.
BUT given zero training or advice for improving.
What you need is an explanation of the theory, showing how it relates to practice with real examples and an opportunity to practice and get feedback.
Instead you get ‘trust your gut’.
Trusting your gut, short hand for trial and error.
However in order to fast track planners you need to give the first option.
Imagine every time you're tasked with a new challenge you have the confidence of knowing you have a practical solution at your fingertips?
Being able to turn to a group of world class strategists who are there to answer your questions in 24 hours?
No wasting time googling the internet looking for a template?
A clear path for your career showing you what you still need to learn and how to grow and get promoted?
Proactive ideas that you can take to your company to make strategy a more integral part of the way they work?
Access to feedback on your briefs, strategy presentations and how to progress as a strategist?
The Planning Dirty Academy is a fantastic resource for anyone who works in Comms Planning and Strategy development. Julian and his team are continually sharing really beneficial content, ideas and practically applicable frameworks/tools that help to fast track our team to successful outcomes time and time again.
Introducing the Planning Dirty Academy.
I’m Julian Cole, strategy consultant to leading brands like Uber, Apple, Facebook and Disney.
I was classically trained in strategy at two of the most awarded creative agencies in the world BBDO and BBH New York where I was the Head of Comms Planning.
I was fortunate enough to see the difference it makes when you have a clear road map for what is left for you to learn.
That is why I created the Academy.
To give you a clear picture of what you need to learn.
The most comprehensive course for strategist in advertising.
12 modules and over 80 lessons.
This helps strategists progress through their career with lessons all the way to running a strategy department.
I have taught over a 3,000+ planners strategy so far in my career and have over 500 students in the Planning Dirty Academy.
Imagine every time you're tasked with a new challenge you have the confidence of knowing you have a practical solution at your fingertips?
Being able to turn to a group of world class strategists who are there to answer your questions in 24 hours?
No wasting time googling the internet looking for a template?
A clear path for your career showing you what you still need to learn and how to grow and get promoted?
Proactive ideas that you can take to your company to make strategy a more integral part of the way they work?
Access to feedback on your briefs, strategy presentations and how to progress as a strategist?
Planning Dirty Academy is exactly what I've been needing. I was a brand founder and designer before I came to the industry and I'm completely self taught. I've been working between art, copy and strategy for the last 3 year at a small brand studio and have been feeling stuck. Now I'm excited to come here and learn everyday.
This is an investment in your future.
I've helped multiple planners get promotions and raises worth between $10K-$50K increases on their salary.
For lifetime access to the Planning Dirty Academy. You get access to all the content.
Planning Dirty Academy - $1,800 (12 Modules at $150 per module)
Bonus: Framework Factory - $150
Bonus: Planner’s Template - $150
Bonus: Planning Dirty Private Member’s Group
When you add it all up, that’s a value of $2,100.
But when you enroll today, you’ll get access to everything for just: $997
Advertising Schools charge $12,000 for a Brand Strategy course. Unlike Advertising Schools where you are forced to go at their pace, the Academy you have access to for life and it keeps giving you value as you go through your career.
Julian is making the most positive impact in the discipline today. His tools anchor Planning/Strategy (and innovation in general) as it’s meant to be - simple, powerful and collaborative. His commitment to fearless curiosity without ego is at the heart of innovative ideas.
The Planning Dirty Academy is 100% risk free.
I want you to be confident when you enroll in the Planning Dirty Academy that you are getting the value for your money.
The Academy has offered an amazing transformation for a number of planners so far and I’m confident for any planner who is willing to put in the work on their journey it can be an asset too.
If you do not feel like the Academy has helped you then I’m happy to give you a full refund within 30 days of buying all you need to do is send me an email.
The combination of easy-to-follow lessons and a whole host of practical resources make the Planning Dirty Academy an amazing resource for planners and strategists of all levels, whether you’re trying to break into the discipline or leading a whole department.
1. If you are transferring into strategy from another discipline
2. You have a learning mindset and looking to grow as a strategist
2. If you’re a fast learner but just need to be shown how to do it first
3. Open to new ways of working
4. You’re looking for a mentor who has led a department and willing to share practical advice
5. Proactive and looking to make the company you work at a better place
6. Don’t see strategy as a 9-to-5 job but something you’re passionate about
7. Looking for a confidence boost that comes from knowledge
8. Have never been classically trained as a planner but looking for the fundamentals
9. Are now expected to not only do the strategy but run a department
Julian is probably one of the most generous people in the industry at the moment when it comes to sharing his knowledge and experience.
As somebody on the leadership team said, some of the best money you can spend.
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Julian Cole is a strategy consultant to global brands including Apple, Facebook, Disney and Uber. Previously I've held the role of Head of Comms Planning at BBDO and BBH and helped create award winning work for PlayStation, Bacardi, Pepsi, Google and Coca-Cola. These roles helped me understand what was key to help strategists progress in their career.
With a void of practical information online, in 2017 I started the Planning Dirty newsletter to share the best tools and resources growing to over 20,000 subscribers. The Academy is the next step in that journey.
EFFIE
(GOLD)
CANNES LION GOLD
(x11)
CANNES LION SILVER
(x15)
CANNES LION BRONZE
(x29)
WEBBY AWARDS
(x6)
FWA SITE OF THE DAY
(x3)
JAY CHIAT
(BRONZE)
WARC'S COMMS PLANNING
GRAND PRIX
WEBBY AGENCY OF THE YEAR
(x4)
ADWEEK AGENCY OF THE YEAR
(x2)
ADAGE AGENCY A LIST
(x4)
CANNES AGENCY OF THE YEAR
(x3)
The 12 modules and over 80 lessons are included in the Academy. Access includes the video lessons and google slides.
Additional the strategy templates that I create will also be available to do you.
You will get access to the Planning Dirty Private Members Facebook page.
This is a one off payment for lifetime access to the Academy.
The average company spends $1286 per employee on training (1). In marketing the rule of thumb is that you spend 1-5% of your annual salary on training. If you are not using this opportunity you are limiting your potential.
Training is a massive benefit to companies it helps grow employees, increase their satisfaction and also is a tax deduction for the business.
We have put together a template on how to ask your boss to pay for the Academy.
I'm more than happy to give you a 100% refund within 30 days if you feel like you didn't get value from the content. All you will have to do is send me an email.
There is a new lesson in the Academy each week, so you will be constantly learning.
© Planning Dirty 2020
